Workshop

From Concept to Inbox

Your Journey to a Fulfilling Life

Simplifying Monthly Newsletter Production

Create monthly newsletter communications faster and easier with professional advice, checklists, templates and the support of peer entrepreneurs.

Workshop

Wellness Coaching

From Concept to Inbox

Simplifying Monthly Newsletter Production

Create monthly newsletter communications faster and easier with professional advice, checklists, templates and the support of peer entrepreneurs.

Dates, Details, and Price

8 Weekly Zoom calls

Wednesdays, 12:00 to 1:30

Next session starting: TBD

  • Topic specific content, hand-on activities, working time, group coaching support, accountability and Q&A
  • All sessions will be recorded but for maximum productivity it is important that you show up and be ready to engage
  • Access to templates, handouts, worksheets and references to make your work easier
  • Group question and answer time at the end of each Zoom session

After you sign up and pay you will receive a welcome email, link to the Zoom classes and more. I look forward to helping you create your email newsletters easier, faster, more efficient and more effective!

Simplify Your Newsletter Process and Send with Confidence Each Month

This hands-on workshop guides you through planning, writing, and designing a monthly email newsletter—making the process simple, efficient, and effective so you can connect with your audience consistently.

  • Are you frustrated with how long it takes to create email newsletters?
  • Do you wonder if anyone even reads them?
  • Do you procrastinate and wish you had a supportive peer to bounce ideas off of?
  • Do you wonder if creating an email newsletter is even really worth it?

From Concept to Inbox

An 8-week program designed to help you build and strengthen your email newsletter skills, while receiving valuable feedback, accountability, and support from a community of like-minded entrepreneurial peers.

Weekly Zooms

Our weekly Zoom sessions will provide in-depth insights into the art of crafting a compelling monthly newsletter. You’ll learn strategies, tips and proven tricks to enhance the readability, effectiveness, speed and engagement of your newsletters. You will have checklists and templates to lean on.

Dedicated Time

You’ll also get dedicated time from the group for feedback, review and polishing of your individual newsletters. Soon you’ll start seeing your newsletters have an impact on customers and making sense as part of your overall marketing plan.

Your Workshop Host, Dee Dice

I developed “From Concept to Inbox: Simplifying Monthly Newsletter Production” to help you tackle these challenges. My clients are all busy entrepreneurs, like me. We all struggle to produce a regular email newsletter on top of our other tasks. Being a business owner can be lonely at times and we crave the feedback and support of other entrepreneurs to help us stay on track. In this workshop series, we will make progress together, learn, and make an impact with your customer base.

Dee Dice is an independent business consultant and is the owner of Constant Growth, Inc. She has been a “Certified Solutions Provider” with Constant Contact for 12 years. This certification allows her to be current with the Constant Contact email platform, any discounts or special offers they may provide and all current data, references, templates and handouts from Constant Contact. As part of her consulting business, she has helped hundreds of people with their newsletters.

Who Should Take This Course?

This course is ideal for business owners who have already started their business, have some experience sending newsletters, and want to improve their results. A limited number of spots are also available for those who are just getting started. If you’re unsure whether the program is a good fit, please contact Dee to discuss your goals and determine if it’s right for you.

This series is a good fit for you if…

  • You want to grow your business with your current customers and secure new customers
  • You know the value of an email newsletter but every month you just don’t seem to get to it
  • You have a Constant Contact or MailChimp account that seldom gets used
  • You want to be top of mind with your customers and remind them that you want their business
  • When you think about creating a newsletter it becomes overwhelming and you procrastinate
  • When thinking about content for an email newsletter you get stuck and stalled

This Series Is NOT A Good Fit For You If…

  • You produce a regular newsletter and are happy with the contents and results you get from it
  • You have never produced a newsletter or do not have a business
  • You have no problem finding content and creating a newsletter
  • You do not see the value of using an email provider services such as Constant Contact or Mailchimp and are not willing to spend the money for it
  • You’re happy with your current level of business
  • You want someone else to write the email newsletters for you

From Concept to Inbox

From Concept to Inbox provides the support, content, and structure you need to create effective monthly email newsletters that grow your business and connect with your customers—without doing it alone. This program is designed to elevate your newsletter and save you time, helping you write in your own voice, stay motivated, and actually enjoy the process. With practical tips and creative guidance, it takes the frustration and overwhelm out of newsletter creation, so you can make an impact with confidence.

What you will learn, week by week for 8 weeks

In this 8-week workshop, you’ll create a streamlined newsletter process—from setting goals and planning content to writing with ease and designing for impact. You’ll learn formatting tips, automation tools, and engagement strategies, ending with a ready-to-send newsletter built with confidence.

Optimizing Your Workflow With Checklists/Templates – Setting Your Goals
  • Introductions and program overview
  • Using templates and checklists for accountability tools
  • Optimizing your workflow with a checklist
  • Campaign planning template
  • Setting goals for your professional newsletter
Crafting content easier and faster – using tools like canva, AI and more
  • Why subject lines are so crucial
  • Creating engaging and relevant content faster
  • Balancing promotional and educational content
  • Call to action
  • Using templates for ease of content creation
  • ChatGPT and other methods for generating content ideas
Working with contacts, target audience and your lists
  • Target audience and avatar
  • Segmenting lists
  • Marketing concepts and sales funnel explained
  • Most efficient methods to add contacts
Deliverability and trends
  • What’s HOT
  • Spam filters
  • Volume and frequency
  • 10-Step deliverability checklist
Designing your professional newsletter
  • Length of newsletter and articles – number of topics and their purpose
  • Creating easy to use customized templates
  • Utilizing graphics and visual elements
  • All about images and captions
  • Videos and movement in newsletters
Increasing engagement and adding more subscribers to your list
  • Strategies for improving open rates
  • Adding links and calls to action
  • Personalization is KEY
  • Segmenting your list for targeting messaging with improved open rates
  • Other marketing methods to increase subscribers
  • Offering incentives to encourage sign ups
Crafting content easier and faster – using tools like canva, AI and more
  • Why subject lines are so crucial
  • Creating engaging and relevant content faster
  • Balancing promotional and educational content
  • Call to action
  • Using templates for ease of content creation
  • ChatGPT and other methods for generating content ideas
Before you send – A checklist
  • Tricks for reviewing content
  • How to send a test
  • Using RESEND
  • How often should you send
  • A/B Testing

Each week we will focus on a specific topic, technical aspects, hands-on activities, demonstrations, and Q&A sessions to ensure participants can apply the new concepts and technology directly to their email newsletters. Participants will be encouraged to work on their own newsletters throughout the series, receiving feedback and guidance from the instructor and your entrepreneurial peers.

FAQ: Frequently Asked Questions?

Yes, this is an excellent course for any type of business knowing that we will craft the newsletter according to the target audience, products/services and your particular business.

Dee has been a certified “Solutions Provider” with Constant Contact the email newsletter provider for the past 12 years. This allows her to keep updated with the latest in the email newsletter world as well as offer discounts and promotions on a regular basis. She has been assisting entrepreneurs with their newsletters for more than 12 years and let’s just say – she’s been an entrepreneur for many years.

Yes, you’ll need to have a newsletter provider set up before the class begins. If you’re unsure whether your current provider is a good fit for this workshop, email Dee to discuss it. While Dee primarily works with Constant Contact and has limited technical experience with Mailchimp, the strategies and concepts taught in the class will apply to any email platform.

The recordings will be available during the entire 10 weeks of the session. Feel free to copy them and put them in your own computer as they will be gone after 10 weeks.

This course is a financial investment for your business. It is non-refundable and non-transferable. But let’s talk about it if you are not satisfied.

Let’s Get Emailing!

At Constant Growth Marketing and Consulting, newsletters are our specialty. Dee Dice, a Certified Constant Contact Partner for over 10 years, brings over 15 years of experience in writing, teaching, and helping businesses use newsletters effectively to stay connected and grow.